A pop-up book is the centerpiece of this spot which reveals different worlds–and the people who inhabit those worlds–to us. Each person has energy needs, some more modest than others but those needs are ultimately served by Italian energy company Eni sPA. Director Rich Lee of DNA teamed with an effects ensemble from Proof to tackle the job which was produced by DNA, Hollywood, and Filmmaster, Milan, for TBWA, Milan.
Credits
Sound Design: Machine Head Stephen Dewey, sound designer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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