A man cannot be killed despite his carelessness. But being immortal has its disadvantages in that nothing else seems to last–except Energizer batteries.
Credits
Agency: Grupo Gallegos Favio Ucedo, Juan Oubina, creative directors; Saul Escobar, associate creative director/copywriter; Curros Chazas, art director; Carlos Barciela, producer. Production Company: Flip Films, Mexico City Nicolas Kasakoff, director; Adrian Castagna, exec producer/producer. Editorial: Ultra High Frequency (UHF), Santa Monica Chris Castagna, editor; Karen Czukerberg, post producer Postproduction: Method Crash, colorist Visual Effects: Ultra High Frequency (UHF), Santa Monica Monica Wolfgang Maschin, visual effects artist Gizmo, Buenos Aires Audio: AZ, Santa Monica Gonzalo Ugarteche, mixer
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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