In this animation/CG :30, cowboy hero character Jessie “Fewer” Watts,” who’s a compact flourescent light bulb, tames the Wild West, protecting it from energy eating bulbs. Here he comes to the rescue when he lassos three incandescent bad guys who are terrorizing a small town. A voiceover chimes in, “Round up the six most used light bulbs in your home and replace them with compact flourescents. You can save up to $200 in the long run.”
Credits
Agency: Kelliher Samets Volk, Burlington, Vermont. Linda Kelliher, chief creative officer; Bill Stowe, creative director/art director/copywriter; Tamara Jones, producer. Production Company: Thornberg & Forester Scott Matz, animation/CG director, editor, compositor; Elizabeth Kiehner, executive producer; Joe Glass, producer; Dan Fine, modeling/set design artist; Nick Johnnides, animator/character rigger; Taryn McGlaughlin, Bradley McGlaughlin, animators; Paul Liaw, final lighting and rendering artist. Audio: Soundtrack Recording Group Brian McKeever, engineer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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