Masks show that those involved in child pornography have the same face–that of the consumer who drives the horrific abuse of children. Asger Leth of Partizan directed this poignantly moving PSA for BETC Euro RSCG, Paris.
Credits
Agency: BETC Euro RSCG Florence Bellisson, creative director; Eric Astorgue, art director; Jean-Christophe Royer, copywriter; David Green, producer; Valerie Albou, Muriel Keromnes, Magali Heberard, Tomoti Auscher, agency supervisors. Production Company: Partizan Asger Leth, director; Frederic Genest, producer; Bernard Amselem, line producer; Sebastian Wintero, DP.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment