A tall man in a headless freak costume tries to eat a scrumptious Dunkin’ Donuts Halloween treat but to no avail. Each time he attempts to put the taste treat in his mouth, there’s no mouth for him to deposit it in.
Credits
Agency: Hill Holliday Kevin Moehlenkamp, executive creative director; Kevin Daley, Tim Cawley, group creative directors; Rick McHugh, associate creative director/copywriter; Daren Bult, art director; Meghan McGuire, producer. Production Company: The Directors Bureau Mike Maguire, director; Katrine Haberstock, producer; Barry Peterson, DP. Editorial: Bubble Joel Walker, editor. Postproduction: The Mill New York Fergus McCall, colorist Music: Asche & Spencer Music & Sound Design Audio: Soundtrack Recording Group Brian McKeever, audio post mixer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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