Diana Markosian directed this public service film, “No Child Lost,” via The Corner Shop for The Archewell Foundation out of M&C Saatchi London.
Markosian captures the devastating effect that social media has had on various households. The film sensitively creates a dialogue about how the lack of regulation and unsafe design of social media platforms has led to children being exposed to a plethora of harmful content–all in the quiet “safety” of their homes and neighborhoods.
Markosian hones in on the shared experience of these parents to articulate how online platforms led to children becoming vulnerable to malicious and often explicit content. “No Child Lost” not only aims to raise collective awareness about the dangers that social media poses to kids and adolescents, but also promotes the initiatives of The Archewell Foundation’s Parent’s Network, which is there to provide support to parents and families who are impacted.
The We Are The Parents’ Network consists of parents who have first-hand knowledge of the pain and destruction that results from bad users and usage of social media. The group’s mission is to prevent anyone else from suffering the way these parents have.
CreditsClient The Archewell Foundation Agency M&C Saatchi, London Guy Bradbury, creative partner; Jon Farley, creative director; Alex Lucas, copywriter; Amy Cracknell, producer; Matt O’Neill, assistant producer. Production Company The Corner Shop, UK Diana Markosian, director; Anna Hashmi, executive producer & founder; Tess Mitchell, exec producer; Kathy Hofmann, producer; David Feeney-Mosier, DP; Brian Cresto, assistant director; Nicolas Paprota, 1st AC.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More