Diana Markosian directed this public service film, “No Child Lost,” via The Corner Shop for The Archewell Foundation out of M&C Saatchi London.
Markosian captures the devastating effect that social media has had on various households. The film sensitively creates a dialogue about how the lack of regulation and unsafe design of social media platforms has led to children being exposed to a plethora of harmful content–all in the quiet “safety” of their homes and neighborhoods.
Markosian hones in on the shared experience of these parents to articulate how online platforms led to children becoming vulnerable to malicious and often explicit content. “No Child Lost” not only aims to raise collective awareness about the dangers that social media poses to kids and adolescents, but also promotes the initiatives of The Archewell Foundation’s Parent’s Network, which is there to provide support to parents and families who are impacted.
The We Are The Parents’ Network consists of parents who have first-hand knowledge of the pain and destruction that results from bad users and usage of social media. The group’s mission is to prevent anyone else from suffering the way these parents have.
CreditsClient The Archewell Foundation Agency M&C Saatchi, London Guy Bradbury, creative partner; Jon Farley, creative director; Alex Lucas, copywriter; Amy Cracknell, producer; Matt O’Neill, assistant producer. Production Company The Corner Shop, UK Diana Markosian, director; Anna Hashmi, executive producer & founder; Tess Mitchell, exec producer; Kathy Hofmann, producer; David Feeney-Mosier, DP; Brian Cresto, assistant director; Nicolas Paprota, 1st AC.
CarMax, The Martin Agency, Director Ulf Johansson Take Us To Car Dealership Run By Beetlejuice
CarMax, the used car retailer known for promoting “the way car buying should be,” understands that sometimes the best way to appreciate doing things the right way is by showcasing the wrong way. In collaboration with the Beetlejuice Beetlejuice team--which is elated given that the movie topped this weekend’s North American box office--CarMax is taking a playful approach to show what car buying shouldn’t be. Showing a family’s nightmarish car-buying experience by turning a character from the movie into possibly the most devious car salesman ever, the campaign, titled “BeetleMax: The Way Car Buying Shouldn’t Be,” humorously illustrates what to avoid when purchasing a car, highlighting CarMax’s commitment to providing a trustworthy and enjoyable car-buying experience for the whole family.
The campaign, concepted by The Martin Agency and directed by Ulf Johansson via Smith and Jones Films--includes this hero spot depicting a car dealership, Beetlemax, run by Beetlejuice himself.
“Beetlejuice is among Warner Bros. most beloved franchises and continues to be sought out by audiences of all ages. Theatrical partnerships with brands like CarMax and their BeetleMax campaign are exciting because they allow us to extend the cinematic world for moviegoers and offer an enhanced entertainment experience. We are thrilled to be partnering with CarMax in such an innovative and immersive way for Beetlejuice, Beetlejuice,” said Dana Nussbaum, EVP of worldwide marketing for Warner Bros. Pictures.
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