Parents fret over their youngster, the mom relating, “I’m just worried he’s pushing himself too hard,” noting that he’s been “training all year and we haven’t heard anything.” She observes that her son will be “devastated” if he can’t go. Her husband tries to calm her with a dose of objective rationalization: “He’s only 15 and these are the World Games.” The doorbell rings and it’s a DHL messenger.” An athletic looking youngster springs to the door and grabs the envelope. He’s happy upon reading its contents and then runs into the next room where his developmentally challenged brother is playing a video game. He brings him good news: “You’re going to the Games,” meaning the Special Olympics.
Credits
Agency: Ogilvy & Mather Matt Cullen, regional creative director/copywriter; Gary Tranter, regional creative director/art director; Wan Shafie, producer. Production Company: Filmgraphics Productions Sydney David Denneen, director (repped stateside by Los Angeles-based Form); Anna Fawcett, executive producer; Matt Stewart, DP. Editorial: Filmgraphics Productions Toby Denneen, editor.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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