An unsuspecting ATM user gets some free checking he didn’t bargain for, complements of NHL star Shane Doan who “checks” the customer hard against the ATM screen as if he were dishing out punishment along the Plexiglass of a hockey rink.
Credits
Agency: MMA Advertising, Phoenix Jeff Moss, Ted Anderson, creative directors; Rodney Ailing, copywriter; Chris Poisson, producer. Production Company: Blade, Phoenix Will Hartman, director; Louise Parker, executive producer; Mark Trengrove, DP; Greg Singer, production designer. Editorial: Blade, Phoenix Ron Sussman, editor Postproduction: Blade, Phoenix Mark Trengrove, colorist Audio: audioEngine Bob Giammarco, sound designer/mixer
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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