Tom Evans of Walk The Line Films directed this home shopping spoof that seriously conveys the lack of clean drinking water for some 900 million people worldwide. The concept came out of Denver agency Sukle Advertising + Design.
Credits
Agency: Sukle Advertising & Design, Denver Mike Sukle, creative director; Andy Dutlinger, art director; Zac Spector, copywriter; Michon Schmidt, producer. Editorial: Base 2 Studios Tom Welborn, freelance editor Postproduction: Crosspoint Eric Anolin, colorist Audio: Rocky Mountain Recorders Andrew Vastola, sound designer/engineer
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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