David Jellison of TWC directed this spot in which a motley crew makes Denny’s its after-concert, late-night destination. That crew consists of a normal young guy, another in a T-Rex costume, a unicorn character, and a gent in leprechaun garb.
Credits
Agency: Filter Creative Group Alan Miller, Alan Sartirana, creative heads; Evan Anderson, Patrick Strange, writers; Connie Sang, project manager. Production Company: TWC (Thomas Winter Cooke) David Jellison, director; Jeff Snyder, executive producer/producer; Kim Johnson, production supervisor; Bryan Newman, DP. Editorial: Nomad Editorial Company Jason Painter, editor; Susye Melega, producer. Postproduction: MPC (The Moving Picture Company) Mark Gethin, colorist; Katherine Morgan, producer. Audio: Allied Post Audio Woody Woodhall, mixer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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