A lifeguard comes to the rescue of a drowning woman, except she’s not in danger of going under water–instead she is immersed in a sea of eyeglasses. The lifeguard save her with some heroics that include providing her with a computer screen on which she can view how different style glasses look on her–enabling her to pick the right pair for her face…
Credits
Agency: DLKW & Partners, London Remco Graham, art director; Rich Holmes, copywriter; Vanessa Butcher, producer. Production Company: Brand New School,Passion Pictures, London , Editorial: Brand New School Postproduction: Brand New School Music: Brand New School Audio: Brand New School
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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