Jeremy Russell of tight directed this unnerving spot which puts a face on pacreatic cancer for agency Gardner Nelson + Partners. That face takes the form of a passenger in the backseat of a car which is being driven by his intended victim.
Credits
Agency: Gardner Nelson & Partners Tom Nelson, creative director; Chris Baier, copywriter; James Groom, art director; Gillian Blain, producer. Production Company: tight Jeremy Russell, director; Jack Donnelly, DP; Don Block, Rich Carter, Elaine Behnken, executive producers; Patricia Danziger, producer. Editorial: BlueRock Tom Schachte, editor.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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