Holding a bank teller at gunpoint, a robber carefully gives her “instructions” which include a description of himself, including height, weight and build, as well as personal info like his name, address and phone numbers. This offbeat scenario is used to drive home the point that crimes don’t solve themselves and that anonymous tipsters are needed.
Credits
Agency: DDB | Toronto Andrew Simon, creative director; Shane Ogilvie, copywriter; Mark Bovey, art director; Andrew Schulze, producer. Production Company: Untitled, Toronto James Haworth, director; James Davis, executive producer; Aerin Barnes, executive producer/producer; Justin Edmund-White, producer; Jonathon Cliff, DP. Editorial: Panic & Bob, Toronto Brian Williams, editor
Postproduction: Notch Elaine Ford, colorist Sound Design: Up Is Louder, Toronto Paul Seeley, audio post mixer/sound designer
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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