Never had the Grim Reaper been more scary–or more pathetic as he’s depicted in this spec spot as a henpecked husband being badgered over his cell phone as he shops for a bottle of wine in a store. Clearly terrified are two eyewitnesses, a couple of young guys who aren’t ready for married life and wine–instead they are sticking to their Coors Light and holding onto their youth for dear life.
Credits
Editorial: Red Car NY Jeremy Baumann, editor; Jennifer Hassenberg, post supervisor; Eric Grove, online editor; Eric Dalimarta, graphics. Postproduction: Method Marcelo Aprile, colorist Audio: audioEngine Carl Mandelbaum, mixer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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