Scott Corbett of Identity directed this spot for Conn-X out of Leo Burnett, Athens, Greece, which shows us the comical plight of a one-trick magician and a passing motorcyclist who takes full advantage of the magic man’s limited grab bag of tricks. Identity and Greek house Boo Productions produced the commercial.
Credits
Production Company: Identity Scott Corbett, director; Joe Masi, exec producer. Editorial: Cutters Rick Lobo, editor Audio: RavensWork Scott Burns, audio engineer
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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