Creative director/writer Ron Foth Jr. directed this musical spot in which zookeepers and workers celebrate no longer having to deal with “number two”–now that the Columbus Zoo has been ranked the number one zoo in America by USA Travel Guide.
Credits
Agency: Ron Foth Advertising Ron Foth Jr., creative director/copywriter; David Henthorne, creative director/copywriter; Gene Roy, art director; Martin Nowak, exec producer. Production Company: Ron Foth Advertising Ron Foth Jr., director; Martin Nowak, exec producer; Ted Chu, DP. Editorial: Ron Foth Advertising Martin Nowak, editor.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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