The Peter Martin duo directed this spot which shows mundane slices of life in a man’s day–the only oddity being that he’s shackled at the ankle to a long chain. Thankfully lady luck in the form of a giant Power Ball enables him to break the chain. This story with a fable vibe was conceived by Denver agency Cactus.
Credits
Agency: Cactus Norm Shearer, creative director; Elliot Nordstrom, copywriter; Chris Cox, art director; Carol Williams, Danielle Bryan, producers. Production Company: The Sweet Shop Peter Martin, directors; Chris Mably, DP; Susan Rued Anderson, exec producer Editorial: Crosspoint Matt Struck, editor. Visual Effects: Ring of Fire John Myers, exec producer; Jerry Spivack, creative director; Dan Smiczek, head of CGI; Leo Juarez, CGI animator; Eric Bruno Tony Graff, Flame artists; Casey Conroy, Justin Beaupre, Candace Niikura, producers. Audio: Lime Studios Jeff Nalen, mixer
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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