Carlos Lascano of Bent Image Lab directed this mixed-media spot in which a crazed soccer fan dressed in red and white Coca-Cola colors flies a giant football shoe that runs on bottles of Coke and spews out a refreshing exhaust of carbonated bottles in the shape of soccer balls. The bubbles shower the city, transforming its residents into fun loving crazy soccer fans. Agency is Santo with offices in Buenos Aires, London and Milan.
Credits
Production Company: Bent Image Lab Carlos Lascano, director/production designer/character designer; Ray Di Carlo, exec producer; David Daniels, creative partner; Marissa Weisman, producer; Paula Lema, Louise Barlow, Kevin Sullivan, line producers; Joshua Cox, technical director/CG rigger; Javier Leon, CG art director; Eric Scheur, lead animator; Austin Hillebrecht, Michael Wilson, Ryan Hayford, Jim Donovan, Anthony Soto, animators; Shirak Agresta, CG artists; Donielle Blanc, CG artist/CG rigger; Isabel Garcia Jaen, Alvaro Gasco, Omar Sarmiento, modeling/texturing; Gina Burgess, CG artist-modeling/texturing-CG rigger; Arantxa Claudio, Libor Batek, Martin Licko, Josef Kasal, Pavel Siska, Frantisek Stepanek, Dan Falta, modeling; Shirak Agresta, modeling/CG rigger; Patrick Dorris, Daryn Olson, Paul Hormis, CG rigger; Colin Batty, Jesse McManus, character designers; Abbey Paccia, character designer/2D artist; Dave Manuel, Stephen Bodin, Sally Sherwood, 2D artists; Nate Hallinan, matte painter; Cameron Carson, le
Screenwork Type:Best Work
The Best Work You May Never See: Diamond, Director Mark Zibert “Finish It” For Terry Fox Foundation
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
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