Carlos Lascano of Bent Image Lab directed this mixed-media spot in which a crazed soccer fan dressed in red and white Coca-Cola colors flies a giant football shoe that runs on bottles of Coke and spews out a refreshing exhaust of carbonated bottles in the shape of soccer balls. The bubbles shower the city, transforming its residents into fun loving crazy soccer fans. Agency is Santo with offices in Buenos Aires, London and Milan.
Credits
Production Company: Bent Image Lab Carlos Lascano, director/production designer/character designer; Ray Di Carlo, exec producer; David Daniels, creative partner; Marissa Weisman, producer; Paula Lema, Louise Barlow, Kevin Sullivan, line producers; Joshua Cox, technical director/CG rigger; Javier Leon, CG art director; Eric Scheur, lead animator; Austin Hillebrecht, Michael Wilson, Ryan Hayford, Jim Donovan, Anthony Soto, animators; Shirak Agresta, CG artists; Donielle Blanc, CG artist/CG rigger; Isabel Garcia Jaen, Alvaro Gasco, Omar Sarmiento, modeling/texturing; Gina Burgess, CG artist-modeling/texturing-CG rigger; Arantxa Claudio, Libor Batek, Martin Licko, Josef Kasal, Pavel Siska, Frantisek Stepanek, Dan Falta, modeling; Shirak Agresta, modeling/CG rigger; Patrick Dorris, Daryn Olson, Paul Hormis, CG rigger; Colin Batty, Jesse McManus, character designers; Abbey Paccia, character designer/2D artist; Dave Manuel, Stephen Bodin, Sally Sherwood, 2D artists; Nate Hallinan, matte painter; Cameron Carson, le
Screenwork Type:Best Work
W+K London, Director Fredrik Bond Re-wire The Past With Modern Mischief, Take An Electrifying Ride In The Ford Capri
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
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