Ken Arlidge of Aero Film directed, shot and conceived this spec piece in which a lad rummages around town for Coke bottles. But he does so not to collect deposits. Instead his motivation is musical.
Production Company: Aero Film Ken Arlidge, director/DP/creative director; Skip Short, executive producer; Tre Benson, production designer. Postproduction: Company 3 Los Angeles Siggy Ferstl, colorist; Stefan Sonnenfeld, R&D. Music: Nylon Studios Simon Lidster, creative director; Karla Henwood, exec prdoucer; Oli Chang, composer; Tone Aston, sound designer; Mel Horsnell, singer.
Audio: Margarita Mix Jeff Levy, mixer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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