A young man washes up in the restroom. He’s clean cut and seems together until he sees another image of himself in the mirror, one capable of rowdy, illegal, offensive behavior. The message: “Control your drinking. Control your other you.” Doug Olney of Tallboy Films directed this spot for agency Erwin-Penland.
Agency: Erwin-Penland, Inc. Andy Mendelsohn, creative director; Karen Walker, copywriter; Jason Smith, art director; Jane Cashin, producer. Production Company: Tallboy Films Doug Olney, director/DP. Editorial: Tallboy Films Doug Olney, editor.
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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