Steve “Spaz” Williams of Hoytyboy Pictures directed this spot in which people literally have monkeys on their backs, with each chimp guiding them to cigarettes. However, Quitplan can help remove the monkey in this creative from Clarity Coverdale Fury.
Credits
Agency: Clarity Coverdale Fury Advertising Jac Coverdale, executive creative director/art director; Michael Atkinson, creative director/copywriter; Jenee Schmidt, producer; Rich McCracken, brand development supervisor; Summer Latham, project manager. Production Company: hoytyboy pictures Steve “Spaz” Williams, director; Steve Chivers, DP; Clint Goldman, exec producer/producer; Emily Johnson, production manager; Chris Farmer, production designer. Editorial: Umlaut Films Inome Callahan, editor; Chris Gamino, assistant editor; Ivan Miller, online/color correction; Gina LoCurcio, exec producer; Kelly Gibbs, post producer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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