Yves Geleyn of Hornet directed this animated web short which tells the tale of why two snowflakes never touch. Handed down from one generation to the next, this story serves as a holiday greeting from Chobani yogurt. Ad agency is Gotham, New York.
Credits
Agency: Gotham Inc. Marty Orzio, chief creative officer; Dave O�Hare, creative director/copywriter; Natalie Chambers, associate creative director/art director; Stephen Lundberg, associate creative director/copywriter; Matt Nowak, producer. Animation: Hornet Inc. Yves Geleyn, director; Michael Feder, exec producer; Sang-Jin Bae, producer.
Screenwork Type:Best Work
PRETTYBIRD Director Salomon Ligthelm Reunites With Little Simz On “Flood” Music Video
PRETTYBIRD filmmaker Salomon Ligthelm reteams with English-Nigerian artist Little Simz on the conceptual and visually rich music video “Flood.”
Featuring Obongjayar & Moonchild Sanelly, “Flood” is a hyper-stylized meditation on materialism and its role in shaping culture.
Staying in a performance-based visual space, Ligthelm captures Little Simz in dramatic black and white. True to his signature photographic style--which borders on the edge of fine-art-like--the framing and texture of ‘Flood’ plays quite minimalist while the performances are equally playful and extravagant.
Ligthelm previously directed Little Simz’s 2021 award-winning music video “Introvert.”
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