Creative director Mike Roe of Energy BBDO, Chicago, directed this spot via Dictionary Films which shows us an empty baseball stadium in the dead of winter while a voiceover tells us what Sox players are doing in the offseason to warm up for a championship run. This black-and-white spot captures the fact that for major league players, there is no offseason.
Credits
Agency: Energy BBDO Dan Fietsam, chief creative officer; Mike Roe, creative director; Brigette Whisnant, executive producer/producer; Laura Sorgman, producer. Editorial: Cutters Carl Schumacher, editor Visual Effects: Sol Design fx Brian Higgins, Neal Cohen, effects artists Audio: Another Country Dave Gerbosi, mixer; Liam Connelly, assistant mixer.
Screenwork Type:Best Work
The Best Work You May Never See: Steve Rogers Directs Christmas Spot For Telstra Starring A Singing Donkey
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”
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