Creative director Mike Roe of Energy BBDO, Chicago, directed this spot via Dictionary Films which shows us an empty baseball stadium in the dead of winter while a voiceover tells us what Sox players are doing in the offseason to warm up for a championship run. This black-and-white spot captures the fact that for major league players, there is no offseason.
Credits
Agency: Energy BBDO Dan Fietsam, chief creative officer; Mike Roe, creative director; Brigette Whisnant, executive producer/producer; Laura Sorgman, producer. Editorial: Cutters Carl Schumacher, editor Visual Effects: Sol Design fx Brian Higgins, Neal Cohen, effects artists Audio: Another Country Dave Gerbosi, mixer; Liam Connelly, assistant mixer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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