The stakes get high in a game of strip poker as a knockout girl with the losing hand is about to remove her bra. But an attendant enters the room, disrupting the show, admonishing the card players whom the camera returns to, revealing them to have transformed into a group of senior citizens. The tagline for Centrum Silver vitaimins: “Feel young again.”
Production Company: Plum Productions Eric Heimbold, director; Chuck Sloan, president; Beth Pearson, Shelby Sexton, executive producers; Ted Robbins, Scott Cunningham, producers; Sandy Haddad, associate producer; Tony Molina, DP; Brandi Kalish, production designer. Editorial: 60Hz Edit Oliver Power, editor Postproduction: Encore Hollywood Arnold Ramm, Laura Jans, colorists; Griffin Guess, executive producer. Audio: 740 Sound Design David Barnaby, sound designer/audio post mixer; Scott Ganary, executive producer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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