Lemon of Hungry Man Brazil directed this offbeat spot for Ogilvy & Mather, Sao Paulo, in which a bald man portrays the engine of a sluggish car. Turns out all the “engine guy” needs is Castrol motor oil, which takes the form of a wig that makes him feel energetic and youthful.
Credits
Production Company: Hungry Man, Inc Lemon, director; Alex Mehedff, Renata Dumont, exec producers (Hungry Man Brazil); Pablo Derecho, DP; Gabriela Valverde, production designer; Rodrigo Castello, production manager. Editorial: Hungry Man, Inc (Brazil) Fernando Vidor, editor; Rodrigo Oliveira, post supervisor; Mariana Sixel, post coordinator.
Screenwork Type:Best Work
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