Matthijs Van Heijningen of production house Soixante Quinze directed this spot which introduces us to a master film director who happens to be a bear. The furry helmer was inspired to get into filmmaking when he was a throw rug in front of the TV set. He developed a love for film and thought “why not me? Agency is BETC Euro RSCG, Paris.
Credits
Agency: BETC Euro RSCG Rapha๏ฟฝl De Andr๏ฟฝis, Alexandre George, Guillaume Espinet, S๏ฟฝbastien Jauffret, agency management; St๏ฟฝphane Xiberras, global creative director; Eric Astorgue, art director; Julien Schmitt, assistant art director; Jean-Christophe Royer, copywriter; Clarisse Lacarau, strategic planning; Isabelle M๏ฟฝnard, David Green, TV producers. Production Company: soixante quinze Matthijs Van Heijningen, director; Joost Van Gelder, DP. Visual Effects: Mikros
Screenwork Type:Best Work
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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