Clark Anderson of Rhythm + Hues directed this eye-opening PSA showing people literally trapped by their addiction to cigarettes. Acento Advertising conceptualized the spot for the California Department of Public Health in which human beings are in self-enclosed prisons made out of large smoking cigarettes.
Credits
Production Company: Rhythm + Hues Commercial Studios Clark Anderson, director; Paul Babb, executive producer; Kat Dillon, head of live action; Lisa white, head of VFX/CG; Alex Abramowicz, line producer; Tim Miller, VFX/Flame artist; Pierre Rouger, DP. Editorial: Rhythm + Hues Commercial Studios Jay Lizarraga, editor. Postproduction: Rhythm + Hues Commercial Studios,Company 3 Los Angeles Bruce Alden, post producer.,Mike Pethel, colorist
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment