In video wills, parents regret the environmental mess they are bequeathing to their children. But some moms and dads realize that there is still time to do something about global warming and help bring about a better future for the generations to come.
Credits
Agency: Brainchild Creative Jeff Loeb, creative director/writer; David Swope art director; Annie Uzdavinis, producer. Production Company: GARTNER Riess/Hill, directors; Rich Carter, Don Block, executive producers; Elaine Behnken, head of production; Rocky Bice, producer; John Toon, DP. Editorial: Phoenix Editorial & Designs Bob Frisk, editor; Jonathan Hinman, executive producer; Sheila Smith, producer. Postproduction: Method Clark Muller, colorist. Phoenix Editorial and Designs. John Crossley, online editor. Visual Effects: Phoenix Editorial & Designs John Crossley, Matt Silverman, visual effects artists; Bobby Van Dyke, visual effects artist, motion graphics designer. Audio: One Union Recording Studios Andy Greenberg, mixer
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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