This spot follows a couple over the years, with the husband returning home to his loving wife seated on the couch and eating a Caramilk bar. From chlid bride to elderly woman, the wife never shares her candy bar with the hubby.
Credits
Agency: MacLaren McCann Andy Manson, Kerry Reynolds, VPs/group creative directors; Franca Piacente, head of production/producer. Production Company: The Partners๏ฟฝ Film Company Steve Chase, director; Gigi Realini, exec producer; Diane Saunders, producer; Dan Mindel, DP. Editorial: Panic & Bob, Toronto Michelle Czukar, editor Postproduction: Notch Bill Ferwerda, colorist Music: Massive Music | New York Audio: Orange Studios, Toronto
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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