Gualter Pupo and Steve Pearson of Hungry Man Brazil co-directed this spot in which a worker unexpectedly and indirectly gets to tell off his boss–thanks to BK’s King character. Ogilvy & Mather Brasil conceived of the commercial, which is one of two in a campaign.
Credits
Production Company: Hungry Man, Inc Gualter Pupo, Steve Pearson, co-directors; Alex Mehedff, Renata Dumont, exec producers; Andre Modugno, DP; Rodrigo Castello, line producer; Rodrigo Oliveira, post supervisor; Fernando Vidor, editor.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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