The directorial duo Woods+Low of OPC helmed this spot in which plastic bottles are everywhere, underscoring the unnecessary waste created by bottled water. The solution: Brita, a much more responsible way to get, filter and drink water. Concept came from a creative team at DDB Canada.
Credits
Production Company: OPC Woods+Low (Chris Woods, Jeff Low), directors; Harland Weiss, executive producer; Kristi Lippa, line producer; Adam Marsden, DP. Editorial: School Editing Brian Wells, editor.
Music: Vapor Music + Sound Design, Toronto Davie Haymen, audio director/producer.
๏ฟฝA Fleeting Chance,๏ฟฝ track from Canadian band The British Columbians
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment