Keith Bearden earned inclusion into the 2008 SHOOT New Directors Showcase on the strength of this spot in which a mass of humanity in an overcrowded apartment welcomes yet another prospective tenant who gets a grand tour of the cramped accommodations. Well at least there’s some room in the laundry room thanks to the compact, streamlined Brandt washing machine. Bearden, who’s based in N.Y., has since shifted his spot representation in France to Big Productions, Paris, and is handled stateside by Skunk.
Credits
Agency: DDB, Paris Alexandre Herve, Sylvain Thirache, creative directors; Fabien Teichner, coywriter; Faustin Dlaverie, art director; Dominique Porte, producer. Production Company: Mister Hyde, Paris Keith Bearden, director; Herve Lopez, executive producer; Nathaniel Aron, DP. Editorial: Editors, Paris Nicholas Isabey, editor; Charlotte Raffi, post supervisor Postproduction: Medialab, Paris Bertrand Duval, colorist Sound Design: Amagansett, Paris Christophe Friant, sound designer
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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