The Bradesco Seguros Group, a Brazilian insurance conglomerate belonging to the Bradesco Organization, delivers an inspiring message for this holiday season. This time, the company got some help from a brand-new character: an adorable alien from a distant planet. In the film created by AlmapBBDO, entitled “The Quest,” the ET wanders from planet to planet until landing on Earth, where it meets a little girl. Their friendship steadily grows, and they start doing everything together–playing in the backyard, telling stories, and even trimming the Christmas tree.
When the time comes, the spaceship that brought the little ET to Earth sets off on yet another intergalactic journey. But to the girl’s surprise, the alien stays–because it was on our planet that it found true friendship, and someone it could count on to be there. The song “Somewhere over the Rainbow” sets the tone for the story, with the end narrated by Brazilian actress Zezé Motta.
“If we could explore every galaxy and visit the farthest planets, I’m sure we wouldn’t find any form of life as beautiful as what we have here on Earth. That’s the message we want to send this New Year, with this short film for Bradesco Seguros,” said Daniel Chagas Martins, creative director at AlmapBBDO.
“The Quest” was directed by Felipe Mansur via production house Don’t Touch My Soda.
Credits
Client Bradesco Seguros Agency AlmapBBDO Luiz Sanches, Pernil, chief creative officers; Daniel Chagas Martins, Daniell Rezende, and Daniel Oksenberg, creative directors & creatives; Diego Villas Bôas, Charles Nobili, Amanda Arcaro, Marlette Cella, AV production; João Gabriel Fernandes, chief strategy officer; José Roberto, graphics producer. Production Don’t Touch My Soda Felipe Mansur, director; Maira Massullo, Michelle Lutfy, exec producers; Diego Robaldo, DP; Gabriela Andrade “Garca”, Nicoli Azevedo, line producers; Taisa Malouf, Lauren Ferreira, art directors; Nani Matias, production director; Luciano Camargo, 1st assistant director; Claudia Secaf. Guilherme Helmuth Koch de Oliveira, casting producers; Juiliana Freire Prysthon, costume producer; Eliane Regina Aptz, makeup. Editorial Rodolpho Ponzio, AMC; Fabio Abreu, final edit. Color Grading Osmar Junior, colorist. VFX NASH Cirilo Bonazzi, VFX supervisor; Virgini Fares, Flavia Gannam, producers; Alice Villela, Andre Neumann, Cirilo Bonazzi, Luiz Fernando Tavares Alves, Rafael Assoni, Rafael Jimenez, Renata Prado, VFX artists; Fagmario Rodrigues, 3D lead; Caio Sorrentino, Francois Puren, Tomas Piccinini, Wesley Schneider, 3D artists; Gabriel Bittencourt, conform. Musical Direction Musickeria Music Clearance SUBA MSK. Music Juliano Cortuah, music production; Juliano Cortuah, Duda Follmann, arrangers.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
