The Bradesco Seguros Group, a Brazilian insurance conglomerate belonging to the Bradesco Organization, delivers an inspiring message for this holiday season. This time, the company got some help from a brand-new character: an adorable alien from a distant planet. In the film created by AlmapBBDO, entitled “The Quest,” the ET wanders from planet to planet until landing on Earth, where it meets a little girl. Their friendship steadily grows, and they start doing everything together–playing in the backyard, telling stories, and even trimming the Christmas tree.
When the time comes, the spaceship that brought the little ET to Earth sets off on yet another intergalactic journey. But to the girl’s surprise, the alien stays–because it was on our planet that it found true friendship, and someone it could count on to be there. The song “Somewhere over the Rainbow” sets the tone for the story, with the end narrated by Brazilian actress Zezé Motta.
“If we could explore every galaxy and visit the farthest planets, I’m sure we wouldn’t find any form of life as beautiful as what we have here on Earth. That’s the message we want to send this New Year, with this short film for Bradesco Seguros,” said Daniel Chagas Martins, creative director at AlmapBBDO.
“The Quest” was directed by Felipe Mansur via production house Don’t Touch My Soda.
Credits
Client Bradesco Seguros Agency AlmapBBDO Luiz Sanches, Pernil, chief creative officers; Daniel Chagas Martins, Daniell Rezende, and Daniel Oksenberg, creative directors & creatives; Diego Villas Bôas, Charles Nobili, Amanda Arcaro, Marlette Cella, AV production; João Gabriel Fernandes, chief strategy officer; José Roberto, graphics producer. Production Don’t Touch My Soda Felipe Mansur, director; Maira Massullo, Michelle Lutfy, exec producers; Diego Robaldo, DP; Gabriela Andrade “Garca”, Nicoli Azevedo, line producers; Taisa Malouf, Lauren Ferreira, art directors; Nani Matias, production director; Luciano Camargo, 1st assistant director; Claudia Secaf. Guilherme Helmuth Koch de Oliveira, casting producers; Juiliana Freire Prysthon, costume producer; Eliane Regina Aptz, makeup. Editorial Rodolpho Ponzio, AMC; Fabio Abreu, final edit. Color Grading Osmar Junior, colorist. VFX NASH Cirilo Bonazzi, VFX supervisor; Virgini Fares, Flavia Gannam, producers; Alice Villela, Andre Neumann, Cirilo Bonazzi, Luiz Fernando Tavares Alves, Rafael Assoni, Rafael Jimenez, Renata Prado, VFX artists; Fagmario Rodrigues, 3D lead; Caio Sorrentino, Francois Puren, Tomas Piccinini, Wesley Schneider, 3D artists; Gabriel Bittencourt, conform. Musical Direction Musickeria Music Clearance SUBA MSK. Music Juliano Cortuah, music production; Juliano Cortuah, Duda Follmann, arrangers.
In this Super Bowl :30 for Reese’s Chocolate Lava Big Cup--directed by Matias & Mathias of Epoch Films for agency Erich & Kallman--a concerned park ranger reports live from the site of an active volcano where Reese’s fans are going to extreme lengths to get their hands and taste buds on the lava flow.
As passion builds, a team of park rangers rein in the mayhem--saving grandma from scootering into the hot flowing molten lava--and try to clear up the confusion: “Don‘t eat lava. Eat ooey-gooey Chocolate Lava.”
“There’s nothing better than seeing our fans go wild over new flavor additions to the classic Reese’s chocolate and peanut butter combo,” said Ryan Riess, VP of brand strategy and creative development, The Hershey Company. “The Big Game is the perfect stage to showcase our fan’s energy – whether that be from the top of a volcano or on the couch during football Sunday.”
In a joint statement, directors Matias & Mathias said of the “Don’t Eat Lava” spot, “Although the characters’ obsession with Reese’s Chocolate Lava Big Cups is completely realistic and very easy to identify with, our favorite part of this project was seeing all the talented people we got to work with become obsessed with making the lava flows of our dreams become a reality.”
