Marc Wilkins of Rabbit directed this spot which starts out with a couple’s sensual kiss and then rewinds to show us what led up that evening to the wet smooch. The action takes us all the way back to when the two met outside the bowling alley to begin their first date. This is Wilkin’s first spot since he recently joined Rabbit. Agency is Meter Industries, N.Y.
Credits
Editorial: Whitehouse Post Productions, New York Trish Fuller, editor. Postproduction: The Mill New York Fergus McCall, colorist. Audio: audioEngine Kelly Ericson Harnett, mixer.
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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