Mike Maguire directed this spot in which a man breaks a cardinal rule of Bruins
hockey–leaving the arena during a game’s overtime period in order to beat the
traffic. Reminding him of his faux paus is a bruin waiting for him at the foot
of an arena escalator. The feisty bear shows him the error of his ways as
conceived by agency Mullen.
Credits
Agency: Mullen Mark Wenneker, executive creative director; Jamie Ferreira, group creative director; Jesse Blatz, sr. art director; Greg Almeida, sr. copywriter; Lisa Near, director of integrated production; Zeke Bowman, executive producer.
Production Company: Picture Park,Soundtrack Recording Group Mike Maguire, director; Patrick Ruth, DP.,Mike Secher, mixer. Postproduction: Company 3 New York Victor Mulholland, colorist Visual Effects: Brickyard VFX,Superfad Jimi Simmons, Sean McLean, VFX artists; Amy Appleton, producer.
,Graphics
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment