Steve Cope of Rattling Stick directed this :40 in which the great outdoors are depicted as a battlefield during summer allergy season for client Benadryl and agency JWT London.
Agency: JWT | London Russell Ramsey, executive creative director; Andy Smith, art director; Ryan Lawson, copywriter; Anna Church, producer. Production Company: Rattling Stick, London Steve Cope, director; Kate Martin, producer; Clive Norman, DP. Editorial: Cut + Run, London Tim Hardy, editor. Visual Effects: THE MILL, London Aidan Gibbons, 3D operator; Gary Driver, Flame. Audio: Grand Central, London Munzi Thind, sound designer/mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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