Novice scuba divers eager to embark on an ocean adventure listen intently to their instructor. They’re aboard a deep sea fishing boat and all is going well until the instructor learns that his pupils are from an insurance company. He then has then dive into the drink to cavort with some “dolphins” that are actually sharks. He throws some bloody bait into the sea to draw the sharks to their human prey. A spokesman then comments on this slice of life, noting that “some people really don’t like insurance.”
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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