Simon Ratigan of HLA, London, directed this spot which shows a succession of unlikely objects–like a washing machine, a gas pump, a mixer–taking flight over a picturesque countryside. Perspectives are aerial as well as from ground level. Ad agency is the recently formed 101 London.
Credits
Postproduction: MPC (The Moving Picture Company)
Screenwork Type:Best Work
Apple Pay, Director Nick Ball Serve A Plateful of Quirky Humor
This spot for Apple Pay--”Plates,” created by Apple’s in-house agency and directed by Nick Ball via production company FINCH--introduces us to a decorative plate collector who finds online the coveted rare plate that would fill the void in her collection.
And thanks to Apple Pay, she can seal the deal, buying the object of her desire in mere seconds. It’s just another secure and private shopping experience on iPhone that bears fruit for a discerning, if not a bit too-obsessed collector.
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