Four cool dudes are cruising the city in their blue sedan. They stop at an intersection when another car pulls up alongside and stops at the red light. Turns out the second car is identical to the first–except this other ride houses a family of four–two parents, and a boy and a girl in the backseat; each kid is holding an ice cream cone. Chris Hooper directed via Radke Films for DDB Canada, Toronto.
Credits
Production Company: Radke Films Chris Hooper, director; Scott Mackenzie, exec producer; Jon Hauptman, DP. Editorial: School Editing Chris Van Dyke, editor. Audio: Grayson Matthews Audio Design
Screenwork Type:Best Work
ServiceNow, BBDO NY, Director Matt Aselton Connect Corners and Workers Via AI
Idris Elba returns as ServiceNow’s brand ambassador and evangelist CEO in this campaign from BBDO New York positioning the platform as providing a single solution that delivers AI to people across every corner of a company.
Directed by Matt Aselton of Arts & Sciences, the campaign includes this spot titled “Connecting Corners” in which Elba--accompanied by a skeptical sidekick--walks through a company, pointing out how AI is helping everyone work better, together.
Elba continues to prove he’s not just a spokesperson, but a true partner, with plans to integrate ServiceNow products across his own companies and partnering with ServiceNow to take on a project that’s near and dear to his heart — bringing Sherbro Island off the coast of Sierra Leone into the 21st Century by creating sustainable energy and clean water resources.
Jim Lesser, chief brand officer of ServiceNow, said, “In this campaign, Idris Elba knows that ServiceNow is the secret sauce to transforming business. We wanted to show how our platform makes AI agents work across every corner of business, solving problems, boosting productivity, and bringing everything together.”
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