Noted documentarian Werner Herzog made his commercialmaking debut with this poignant AT&T-sponsored PSA which introduces us to Xzavier, a boy whose life was changed forever as a result of an accident that was caused by texting while driving–he was walking in a pedestrian crosswalk when struck by a driver who was texting. Herzog directed via Saville Productions for BBDO New York.
CreditsAgency: BBDO New York David Lubars, chief creative officer; Erik Fahrenkopf, LP Tremblay, executive creative directors; Peter Albores, creative director/copywriter; Hunter Fine, creative director/art director; Julie Collins, group executive producer; George Sholley, producer; Melissa Chester, executive music producer. Production Company: Saville Productions Werner Herzog, director; Rupert Maconick, exec producer; Cliff Schumacher, line producer; Peter Zeitlinger, DP. Editorial: Rock Paper Scissors Biff Butler, editor; Eve Kornblum, exec producer; Melanie Gagliano, Toby Louie, producers. Postproduction: Company 3 Stefan Sonnenfeld, colorist. Audio: POP Sound Zac Fisher, audio engineer; Susie Boyajan, exec producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More