Gentleman Scholar created, produced and directed this spec spot designed to showcase the prowess of CG as the prime discipline deployed for the making of an automotive ad. The Gentleman Scholar team was headed by Will Campbell and Will Johnson. Josh Bodnar of The Whitehouse edited the commercial.
Credits
Production Company: Gentleman Scholar Will Johnson, Will Campbell, team leaders. Editorial: The Whitehouse Josh Bodnar, editor. Visual Effects: Carbon VFX Kieran Walsh, VFX artist/composite/color
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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