Kim Gehrig of Academy Films directed this moving short for London agency Mother in which ordinary everyday people are thrust into crisis situations and save lives around the world, underscoring the good that can be done by joining Amnesty International.
Credits
Agency: Mother Ed Warren, Pablo Escobar, cretives; Ed Sayers, producer. Editorial: Final Cut Joe Guest, editor Visual Effects: Rushes | London,Framestore CFC | London,Smoke & Mirrors | London Rufus Blackwell, lead VFX artist; Adam Watson, Richie White, Marcus Wood, Leo Weston, VFX artists; Emma Watterson, producer; Joe Dymond, Dan Alterman, Anthony Laranjo, Noel Harmes, Combustion artists; Adrian Seery, colorist.,Stephane Allender, Flame artist; Pauline Piper, producer.,Sean Broughton, creative director (NY); Kirk Balden, Nic Seresin, Marios Theodosi, Flame artists (London); Jo Morgan, managing director (NY); Celest Gilbert, exec producer (NY); Belinda Grew, Paul Schleicher, producers (London); Lauren Shawe, producer (NY).
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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