Henry-Alex Rubin of Smuggler directed this spot in which a job offer goes from appealing to repulsive in the blink of an eye. Starting at 400,000 annually at first sounds good–except that staggering number refers to dead people. Agency is Arnold Worldwide.
Credits
Agency: arnold | Boston Pete Favat, chief creative officer; John Kearse, sr. VP/creative director; Eric Stephenson, Robb Kottkamp, art directors; Gregg Nelson, Will Chambliss, copywriters; Carron Pedonti, producer; Liz Cost, assistant producer; Bob Carlson, project manager. Production Company: Smuggler Henry-Alex Rubin, director; Matthew Wolfe/Jonathan Furmanski, DPs. Editorial: Cosmo Street Aaron Langley, editor.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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