Henry-Alex Rubin of Smuggler directed this spot in which a job offer goes from appealing to repulsive in the blink of an eye. Starting at 400,000 annually at first sounds good–except that staggering number refers to dead people. Agency is Arnold Worldwide.
Credits
Agency: arnold | Boston Pete Favat, chief creative officer; John Kearse, sr. VP/creative director; Eric Stephenson, Robb Kottkamp, art directors; Gregg Nelson, Will Chambliss, copywriters; Carron Pedonti, producer; Liz Cost, assistant producer; Bob Carlson, project manager. Production Company: Smuggler Henry-Alex Rubin, director; Matthew Wolfe/Jonathan Furmanski, DPs. Editorial: Cosmo Street Aaron Langley, editor.
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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