Joe Pytka of PYTKA directed this PSA which shows American Indian college students crying out into the wild, their message reverberating loud and clear that an education empowers not only them but their entire community. Each student in this :60 proclaims that education is the key to uplifting thousands in their tribes. Agency is Wieden+Kennedy, Portland, Ore.
Credits
Agency: Wieden+Kennedy | Portland Dan Wieden, David Kennedy, creative directors; Casey Hall, copywriter; Patty Orlando, art director; Jeff Selis, producer; Mark Fitzloff, Susan Hoffman, executive creative directors; Ben Grylewicz, executive producer. Production Company: PYTKA Joe Pytka, director; Tara Fitzpatrick, exec producer; Vincent Joliet, line producer. Editorial: Joint Editorial, Portland, Ore Peter Wiedensmith, editor; Terra Cloyes, post producer; Patty Brebner, post executive producer. Music: Tonefarmer Ray Loewy, composer; Tiffany Senft, producer. Audio: Joint Editorial, Portland, Ore Charlie Keating, mixer; Terra Cloyes, producer.
Screenwork Type:Best Work
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