Dollar bills stream out of homes in a residential neighborhood–but upon entering one house, we are shown ways to stem the tide, ranging from attic insulation to closed window blinds to door weather stripping.
Credits
Agency: Inventiva, San Antonio, Tx. G. Lia Gutierrez, creative director; Carlos Rivero, art director; Pablo A. Ocampo, copywriter; Heberto Gutierrez, producer. Production Company: Global Mechanic Ken Meyer, animation director; Bruce Alcock, creative director; Matthew Charde, executive producer; Tina Ouellette, producer. Audio: Wayne Kozak Audio Productions, Vancouver Wayne Kozak, engineer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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