Mike Mills of The Directors Bureau directed this tribute to birthdays–and cancer survivors having more of them–in this PSA out of The Martin Agency. The spot is part of the “More Birthdays” campaign, the first creative work from Martin since it was named agency of record for ACS in Oct. 2008.
Credits
Agency: The Martin Agency Joe Alexander, creative director; Ken Hines, copywriter; Kevin Ragland, Daniela Martinez, art directors; Fritz Kuhn, strategic planner; Molly Wouter, broadcast exec producer; Samanta Woolard, associate producer. Production Company: The Directors Bureau Mike Mills, director; Cayce Cole, exec producer; Youree Henley, producer; Andrij Parekh, DP. Editorial: Rock Paper Scissors Angus Wall, editor/colorist; Anton Capaldo-Smith, assistant editor; Carol Lynn Weaver, exec producer; Kimberly Colen, producer. Postproduction: A52 Paul Yacono, Andy McKenna, Flame artists; Linda Carlson, exec producer; Jenny Bright, producer. Music: HUM Music+Sound Design, Santa Monica Jimmy Haun, composer; Alex Kemp, creative director; Debbi Landon, exec prdoucer; Chanel Scott, producer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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