John Mastromonaco of Untitled Films, Toronto, directed this moving PSA showing the devastating effects of ALS on a vital, life-loving man and his family for Toronto ad agency Lowe Roche.
Credits
Agency: Lowe Roche Christina Yu, VP/creative director; Geoffrey Roche, chief creative officer; Rob Sturch, copywriter; Ryan McNeil, art director; Brie Gowans, producer. Editorial: Rooster, Toronto Richard Unruh, editor; Melissa Kahn, executive producer; Ernie Mordak, online editor. Postproduction: Notch Gary Chuntz, colorist. Sound Design: Pirate Radio & TV Chris Tait, sound designer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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