An old married couple routinely speak gibberish to one another, as if not wanting to bother with their relationship. However, that all changes when the wife serves a lovely dinner, prompting the husband to compliment her in clear, heartfelt English. The moral: Never underestimate the power of a good meal–accompanied by the logo for Albertsons grocery stores.
Credits
Agency: Dailey & Associates Hugh Callahan, creative director; Darren Johnson, art director; Mitch Obatake, copywriter; Joe Stanley, producer. Production Company: Tool of North America Sean Ehringer, director; Jennifer Siegel, Brian Latt, executive producers; Jeff Tanner, producer; William Rexer, DP; Sean Hargraves, production designer. Editorial: FilmCore Editorial Gordon Carey, editor; Scott Friske, producer. Postproduction: Method Kiki Chansamone, compositor Company 3, Santa Monica Rob Sciarratta, colorist Audio: Margarita Mix Jimmy Hite, mixer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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