The team of Adam & Dave (Adam Brodie, Dave Derewlany) of Holiday Films directed this humorous :15 for Alberta’s Libraries out of Vancouver, B.C. agency Rethink. The premise is that one visit to the library begets another as we see a woman initially check out a book on the art of scrapbooking. Two days later she’s back in the library, looking a bit disoriented. She’s on the library computer researching treatments for glue inhalation.
Credits
Agency: Rethink Advertising Ian Grais, Chris Staples, creative directors; Katie Ainsworth, writer; Chad Kabigting, art director; Ann Rubeinstein, producer. Postproduction: Technicolor Creative Services | Toronto Randy Perry colorist
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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