Friends come and go–but mostly the latter when the going gets tough. Before our eyes, a roomful of friends dwindles down when a voiceover identifies those who are willing to just hang out, others who will help during a move and finally the one solitary friend remaining who will help his buddy deal with mental illness.
Credits
Agency: Grey | New York Tim Mellors, chief creative director, Grey North America; Rob Baiocco, creative director; Roger Wong, art director; Ben Seldon, copywriter; Eric Tao, producer. Production Company: MJZ Clay Williams, director; David Zander, executive producer; Andre Pienaar, DP. Radke Films, Toronto. Scott Mackenzie, executive producer; Ken Eggett, producer. Editorial: Red Car Jerry Fried, editor. Postproduction: Nice Shoes Chris Ryan, colorist. Visual Effects: Red Car David Sullivan, effects artist. Music: Karma Groove, New York Gary Schreiner, composer/arranger. Audio: audioEngine Carl Mandelbaum, mixer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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